THIS IS
the label
What happens when a graphic designer and an event entrepreneur join forces?
You get a label that doesn’t follow fashion — it flips it.
Kwinkslag The Label was born inside a creative studio: Kwinkslag Design.
Where typography, layout and visual identity are daily business — and where the idea sparked: what if we could wear the kind of visuals we create?
So Phebe (graphic designer) and Claude (event creative) took the leap.
One pixel-perfect. The other pulse-driven. Together? They designed a label that lives and moves like you do.
The water started glowing. Bioluminescent plankton lit up around us — tiny sparks triggered by movement. It felt raw, electric, like we were part of something bigger. A strange kind of magic. That moment never left us.
We started to create clothing that captured that spark — something casual, reflective, alive in motion. For people who move through the world with presence.
Where the spark happened
The idea found roots in 2022, somewhere halfway across the world. We were travelling through Cambodia — ancient temple ruins, tasted fiery street food, and got swept along, tuk‑tuk chaos in the local trafic and loving every second of it.
But then we set foot on ‘wanderful’ Koh Rong.
There, under a sky full of stars, we walked into the sea.
At first, everything was dark. But as we moved,
something surreal happened..
Where the spark happened
The idea found roots in 2022, somewhere halfway across the world.
We were travelling through Cambodia — temple ruins, night markets, tuk-tuks, and total chaos.
But then we landed on Koh Rong. And everything slowed down.
There, under a sky full of stars, we walked into the sea.
At first, everything was dark. But as we moved, something surreal happened: the water started glowing.
We didn’t want to make clothes.
We wanted to make conversation pieces.
Clean. Reflective. And slightly off the norm.
This isn’t about being loud.
It’s about being seen — when you want to be.
Where others saw a limitation, we saw a moment to shine — literally.
This started as a design experiment. Now it’s a wearable identity.
Too many fits look good in daylight and disappear at night. We create essentials that stay visible — without screaming for attention. Our prints catch light, and get noticed. Just the right amount.
From quality to conscience — Our clothing and partners are certified to ISO90001:2015 and GOTS standards.
Excellence meets ethics.
Certified to care.
Beyond fashion, quality with a conscience.
Unexpected
What looks minimal by day gets loud by night. Smart details. Always ready to move.
Reflective
Not flashy. Just ready when the light hits.
Graphic prints that come alive, even after dark.
Everywear
Built for daily wear. Premium fabrics. Loose, comfy fits. Designed for streets, festivals, bikes & whatever’s next.
